Next up is RadioShack. They may have closed most storefronts, but they still maintain a strong online presence that has found success thanks to the popularity of do-it-yourself maker technology. Always fun to write for, they sell such a wide variety of technology and gadgetry that everything I have written for them took considerable research and learning. My most cherished accomplishment regarding this client was coining the name of their DIY newsletter, The Main Component.
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