Aéropostale has been synonymous with fresh, fun looks since 1973, and a major destination for all seasonal and back-to-school shopping. Because they cater to a younger audience, they must constantly adapt with changing tastes and trends, and do so through cool, conversational advertising. By utilizing social media and style influencers in their digital marketing, they make it easy for interested customers to discover and shop, while encouraging those who have shopped to share their favorite finds.
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