BBVA Compass is known for banking, credit cards, mortgages and many other financial services. An official sponsor of the NBA, they design many of their programs and contests around a basketball theme, including series of emails that encourage new credit card holders to activate and use their cards. By using exciting and playful copy, BBVA Compass gets customers excited about the possibility of winning, while increasing the potential of the BBVA credit card becoming their customers’ preferred form of payment.
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