Citibank wanted to reach out to future college students to discuss something more daunting than most fields of study – student loans. With this collegiate campaign, they broke the introductory points down and made it welcoming for prospective or continuing students to inquire about Citibank’s loan services. I’m glad these made a difference in people’s lives and educations, and I especially enjoyed the challenge of crafting the sayings that were bridged by the red Citi “umbrella” at the top of each creative.
PLEASE CLICK ON EACH PHOTO TO VIEW IN SEPARATE WINDOW
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Example 6.
