Who says traditional printed mailings are a thing of the past? Direct marketing is a realm of advertising that has existed and thrived for decades because good direct marketers can pinpoint a client’s audience and speak convincingly of the client’s speciality. Having worked for various direct marketing firms and industries throughout my career, here are three clients I recently wrote for, taking a different yet engaging approach for each.
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Here are samples for Buy Guys, a company that purchases real estate, specifically private homes, for cash. They aim to focus on their friendly reputation and hassle-free process.
Meridian also purchases real estate properties for cash, stressing they alleviate current problems that an owner might be dealing with, such as condition, location, weather, or simply unloading an unused property.
OnDeck specializes in loans for small businesses, focusing on their speed and efficiency when compared to big banks. They want small businesses to know, right off the bat, that they are more than just a number to OnDeck and can always expect personalized service.
Any truck fleet of any size can benefit from WEX, an advanced fuel card management service. Offering a multitude of perks, from station location, lowest-price fuel finding, expense tracking and automatic accounting, the challenge was to present all of these advantages in a single mailing.